House of Waterproofing
India's First Technology-Driven Waterproofing Company
A technology-driven waterproofing company with a cash-positive business model, an exclusive manufacturing partnership, and unit economics that competitors cannot replicate.
A ₹17,000+ Crore Market Problem
While waterproofing products are supplied by organized players, the application and services market tells a different story.
Zero trusted national brands exist for integrated waterproofing services (products + certified application + enforceable warranty). The remaining 85% is fragmented across thousands of local contractors. This is the gap HOW is filling.
India's Waterproofing Industry is Fundamentally Broken
The Problems
- Hidden costs — 40% average project overruns
- Vanishing warranties — verbal promises, no accountability
- Poor workmanship — 80% of failures from bad application
- No recourse — homeowners have no one to turn to
The HOW Solution
- Fixed, transparent pricing — Complete quote before work begins
- 7-year digital warranty — QR-code linked, legally enforceable
- Certified applicators — Factory-trained professionals
- Premium materials — Exclusive formulations not available retail
Why HOW Wins
A unique combination of financial architecture and strategic partnerships that competitors cannot replicate.
Self-Funding Growth Model
Most service businesses need capital to fund operations. HOW gets paid upfront by customers before paying suppliers — meaning every project funds the next 2-3 projects. The business generates cash as it grows.
Exclusive Manufacturing Partnership
Signed exclusive partnership with Swadi Group (est. 2011, Bangalore) providing cost pricing, favorable credit terms, and proprietary formulations that competitors cannot access.
Zero Collection Risk
100% advance payment or bank EMI settlement (T+1/T+2). No credit sales. Zero receivables. Zero bad debt. 100% collection rate by design.
SaaS-Level Unit Economics
Strong gross margins in a service business, significantly higher than the 20-30% competitors operate at. This margin structure creates sustainable competitive advantage.
Days Old. Already Generating Revenue.
Most startups at this stage have a pitch deck. HOW has revenue, partnerships, and a pipeline.
Company Incorporated
January 14, 2026
ActiveSwadi Partnership
Exclusive supply chain
SignedFirst Customer
Completed with profit
DoneWebsite Live
houseofwaterproofing.com
ActiveGoogle Page 1
"house waterproofing" in 6 days
RankingOffice Setup
WeWork RMZ Latitude, Hebbal
ActiveSupplier Credit
Favorable terms secured
ActivePipeline
₹3-5L in next 30 days
BuildingExperienced Leadership
Durga Kotha
Founder & CEOExperienced entrepreneur with deep pan-India networks. Previous venture in construction solutions provided industry learning and market validation. Active BNI member with strong professional network and strategic relationships across India.
Swadi Group
Strategic PartnerBangalore-based construction chemicals manufacturer since 2011. Provides technical training, product support, and exclusive factory access for custom formulations. The partnership gives HOW supply chain advantages that no competitor can match.
Ground Floor Entry
Company is days old. This is the lowest valuation they'll ever have.
₹2.5 Crores
Target Raise Amount
- ~2.4% equity stake
- Board observer rights
- Direct founder access
- Quarterly board updates
- ~1.2% equity stake
- Quarterly investor updates
- Hathwell-facilitated communication
- Exit opportunity alignment
Structured round with 1 lead investor + 2-4 co-investors for a cleaner cap table and stronger investor alignment.
Ready to Invest?
We're seeking one lead investor (₹1 Cr) and 2-4 co-investors (₹50L each) for a structured round with a clean cap table. De-risked opportunity with proven unit economics and a cash-positive business model.
Express Interest
Contact Hathwell team
Due Diligence
Review detailed documents
Founder Connect
Meet with Durga directly
Structuring
Term sheet & legals
Ongoing Support
Quarterly investor updates